VISIT THE USA
The United States is a country defined by the people who live there and the stories of what makes their towns, cities and country special and worthwhile to visit. In the United Stories campaign, we traveled through all 50 states to create these stories. Capturing breathtaking footage, compelling interviews and strong connections, we created a powerful digital campaign as authentic as the people it portrayed. The impact of the campaign generated 169 million video views, 1.1 billion social media impressions and 8.2 million engagements. I was thrilled to be given the opportunity to take part in this campaign by being able to craft the narratives through storyboarding and pre-production, and then being able to capture the visuals through cinematography and video editing.